When was puma founded

In total, this resulted in about 30 different sports for which PUMA made shoes. To be able to produce so many different specialized shoes, Rudolf Dassler included professional athletes and their first-hand experience in the design and production process. Not just footballers, like other factories did as well, but experts for every type of sport. But he and his son Armin were also smart enough to recognize that times were changing , of course.

In the new factories mass-produced shoes could be produced cheaply, but not small, specialized editions. Today, we are investing much more heavily in each sports category, that we play in. For example, if we sign a club like Borussia Dortmund or Olympique Marseille we need economies of scale. We cannot do that for 30 sports.

PUMA views sport as a philosophy on life — one that emphasizes fitness, wellness and simply living an active life. Since Sport can be different things to different people, PUMA approaches it in a greater-lifestyle context, while not compromising performance.

Zeitz has Spearheaded and held primary responsibility for the worldwide restructuring of PUMA, which was in financial difficulties at the time. The share price rose from 8. Soon after, the PUMA cat started to appear on many PUMA products, but slightly changed over the years: The eye and nuzzle are gone and the ears are more pronounced today. Though Rudolf Dassler once joked that a long tail cost him more advertising money, its length remained pretty much like Lutz Backes had originally drawn it.

Suppleness, endurance and speed are the attributes of a Puma with which our athletes will succeed. I agree that the PUMA group may use my personal data including my e-mail address for promotional and marketing purposes in accordance with the PUMA privacy policy and send information about products of the PUMA group to my e-mail address.